“Key steps in any claim development process are: consumer insight, product raison d’être , claim development strategy, body of evidence, and communication. If the developer cannot get these processes right, it does not matter what the trendy claim might be, they may well fail in the overall compliance”.

 

“My workshop will walk the delegate through the process of developing a claim using ‘on trend’ claims as examples. It will also help attendees develop a common sense approach in achieving their claim objectives and an understanding of their ownership of the claims development process.”

Says Theresa Callaghan

Currently in its 5th consecutive year, this popular interactive workshop introduces delegates to the complexity and nuances of developing cosmetic claims.

As we experience 2019 legislative updates in the EU Claims Criteria, new exciting scientific & marketing developments, as well as tough challenging global concerns, this course helps the developer understand that claims support within the framework of the EU legislation is far beyond just “evidence” — it is the foundation of any cosmetic product or brand.

Key steps in any claim development process are: consumer insight, product raison d’être , claim development strategy, body of evidence, and communication. If the developer cannot get these processes right, it does not matter what the trendy claim might be, they may well fail in the overall compliance.

The workshop will walk the delegate through the process of developing a claim using “on trend” claims as examples, thus providing the delegate with:

• An understanding of cosmetic claims and their current impact on the industry and consumer

• An understanding of the EU cosmetic claims legislation pertinent to 2019 requirements

• How to develop cosmetic claims and avoid pitfalls within the legislation framework

• Where do we go next? — Current product trends and their claims — how are they possible?

The workshop presentations are then pulled together with the delegates splitting into teams. The team exercises have proven very popular, informative, and fun. Here they have the opportunity to experience the realities of actually developing a claim and the criteria processes and weight of evidence that are really required.

Who Should Attend

• Whilst Regulatory Managers are invited to attend, this is not a regulatory workshop per se, and will not cover other countries regulatory requirements. However they will gain an understanding of claims development.

• Marketing Managers and Key Decision Makers are encouraged to attend in order to grasp a common sense approach in achieving their claim objectives and an understanding of their ownership of the claims development process.

• R&D (product development as well as formulators) are also invited to attend in order to help you understand that the claims process is a shared one and that evidence generated for a claim does not give you a claim.

I am pleased to welcome you all to this 5th In Cosmetic Claims Workshop and look forward to meeting you.

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