Cosmetics Bridge Regulatory Alert, recently a domestic cosmetic company in China was punished and fined by Shanghai Bureau of Market Supervision for advertising “anti-aging” functions of the cosmetic products on eCommerce platforms.

According to our insights, the product has been tested for moisturizing, anti-wrinkle, and soothing functions. In the general marketing strategy, it is enough to support to claim of the product’s own anti-aging functions. And the brand also stands that anti-wrinkle is equal to anti-aging efficacy. However, the China authority does not think the same way.

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Roger Ying – August 25, 2022