A brand new Zone at in-cosmetics Global to showcase the latest beauty tech that is changing the way consumers discover, experience and purchase beauty products.
About Beauty Tech
Disruptive technologies are changing the way consumers discover, experience and purchase health and beauty products, shifting the customer journey from a traditional linear path to one that crosses online and offline touchpoints. Brands are now venturing beyond websites to create seamless, personal engagements with customers.
In the past few years, the world has witnessed the rise of several gamechanging technologies, such as artificial intelligence (AI), augmented reality (AR) and 3D printing which are being incorporated into the world of beauty, taking the beauty and cosmetics industry to whole new heights.
Why exhibit in the Beauty Tech Zone?
Beauty Tech is a new zone at in-cosmetics Global showcasing the latest digital and technology solution for cosmetics manufacturers to enhance customer experience by improving the personalisation, selection process or application process of cosmetics products.