Claims: Most Searched Cosmetic Tests on Skinobs in 2020

18 May 2021

Skinobs, the search platform dedicated to tests providers and relevant methods to support cosmetic active ingredients or finished products claims, has extracted the main trends related to cosmetic claims from the queries that are carried out on its databases.

Clinical tests

As far as clinical tests are concerned, over the last three months of 2020, the most searched topics are related to the following claims:

1. Hydration (45.76%);
2. Skin barrier (10.23%);
3. Slimming (6, 36%);
4. Radiance (5.23%);
5. Anti-wrinkle (3.71%);
6. Smoothing (2.80%);
7 Antipollution and anti-blue light (2.73%);
8. Antioxidant (2.50%).

The most searched clinical tests are bio-metrological tests for the skin, hair and nails (more than 50%). Clinical tests on hair, sensorial performance, tolerance and consumer tests come next, almost in the same proportions while hair-specific biometrological tests come slightly before the others.

Concerning the different types of products, the most sought after clinical tests concern face care products (more than a third), closely followed by tests for hair care products (less than a third), then come: sun care, body care and make-up products (in similar proportions).

Preclinical tests

Eventually, as far as preclinical testing is concerned, the most researched topics are about anti-aging products (1/3); then more or less equally rank hydration, antioxidative effects, and anti-UVA and anti UVB protection.

The singularity of the concept and the volume of data processed, relative to the queries that are carried out on these platforms, legitimates Skinobs to extract the main tests’ market trends,” highlights the company in a release.


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Published by Premium Beauty News on May 7, 2021

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