Once a month, Asia Cosme Lab offers a selection of the unmissable beauty trends, products and cultural insights extracted from their trend reports on the Asian beauty industry.
Trend #1 • Sustainability
In Japan, packaging has always been a significant part of the product experience (consumer centric, high-quality materials, smart folding techniques and soft angles). In Korea, packaging has allowed some of the most important product shifts in the cosmetics industry: the apparition of the cushion for instance. In China, packaging reflects the different consumer trends: from quest of efficacy and safety to the heritage pride.
Refill packaging answers those new lifestyle concerns in Asia with two dynamics operating simultaneously:
In Japan, sustainability has long been part of Japanese brands’ commitments. Since the 1990’s, refills have become part of the everyday life to reduce the volume of plastic + to save spaces in limited living spaces. Now, refillable products have reached a penetration rate of 80% in Japan.
In other countries in Asia, refill packaging has started to emerge and accelerate massively with the pandemic, pushing consumers to adopt more environmental-friendly and safety-focused lifestyle.
In Japan, sustainability has long been part of Japanese brands’ commitments. Since the 1990’s, refills have become part of the everyday life to reduce the volume of plastic + to save spaces in limited living spaces. Now, refillable products have reached a penetration rate of 80% in Japan.
In other countries in Asia, refill packaging has started to emerge and accelerate massively with the pandemic, pushing consumers to adopt more environmental-friendly and safety-focused lifestyle.
Asia Cosme Lab – 31 May 2022