Manufacturers should pull back on making strong claims and focus more on consumer education, holistic health and wellness concepts and ingredient innovation when addressing immunity in the beauty and personal care space, say experts.
That was one of the key takeaway messages that came out of the expert panel debate at CosmeticsDesign’s recent Immunity & Beauty webinar, moderated by CosmeticsDesign-Europe editor Kacey
Culliney as part of the NutraIngredients Immunity Broadcast Series which was now available to watch ondemand. Speaking during the webinar, Luca Bucchini, managing director of Hylobates
Consulting, said: “We should not over-emphasise the significance of on-pack claims, but I think it is important to educate consumers about the role of immunity in beauty because that is what will really matter in the end. Consumers will recognise certain ingredients and have expectations about the mechanisms for healthy skin. Claims are important but they are not the key and the risk is that you end up with a drug. Consumer education is more important.”
From a regulatory standpoint, Bucchini highlighted that the claims situation is also different for ingestible supplements and topical cosmetic products.
By Lynda Searby – 12 Jul 2021