New Insights Why Consumers Use Skin Lightening Products via Teknoscienze

26 January 2021

Claims for skin lightening/whitening cosmetic products have achieved notoriety, finally coming to a head with the anger of the Black Lives Movement. This has forced cosmetic companies to face up to the fact that they have been deliberately or non-deliberately fuel-ling colourism. Ayton Global Research and Callaghan Consulting International executed a consumer-use market research across 6 countries into the usage of these product types, and exactly what consumers thought of them and why they used them. The prelim-inary findings are presented with ‘even skin tone’ and ‘beautiful skin’ being the key driv-ers and not ‘skin lightening or whitening’. Care must be given to the choice of wording when it comes to creating claims for these types of products and more consideration to the consumers who use them, providing for better claims compliance in terms of product ‘honesty’, ‘fairness’ and ‘informed decision.’

 

Read more…

Published by Teknoscienze

Save time and find easily the methods and the testing suppliers to substantiate your Cosmetics & Personal Care claims.

Skinobs
Cosmetic testing news

Don't miss our weekly newsletter

We do not spam! See our privacy policy for more information.

Save time and easily find the methods and test providers to validate your product claims.