Firmenich has proven that its three-tiered approach, based on odour-emotion scales, consumer verbalisation and implicit testing, delivers unique scents with stronger emotional benefits for consumers.
The scientific research by Firmenich determines that consumer context is the key to establishing emotional benefits with fragrance.
“To drive emotion through scent, one solution does not fit all. For example, the smell of durian fruit recalls energy and wellbeing in China, but triggers dislike in the US,” said Ilaria Resta, President, Global Perfumery.
“By applying our proprietary scientific and consumer research, we can help customers create stronger emotional impact, with contextualised solutions that reflect country and category preferences.”
Published by Personal Care Magazine on February 23, 2021
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