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Syres innovates with its “Test Bar” in Paris!

January 13, 2020

The test bar has just opened in the 16^th arrondissement of Paris.

All consumers who go there benefit from a personalized welcome.

Thanks to the smart connected terminal, they are selected to test the most suitable product to their characteristics and habits.

The tests can be carried out on-site for an immediate evaluation or the consumer can take the product home to carry out the study under usual conditions.

All the panelists are connected to the Syres Club to evaluate the product in real time throughout the study.

“This completely innovative approach allows rapid implementation of studies at an optimized cost, while guaranteeing control of the panel inclusion criteria and strong involvement of volunteers” Says Ana De Lemos, Ceo of Syres.