Syres Survey on changes in Consumer behavior

26 January 2021

Syres has been implementing appropriate communication with its panelists since the beginning of the health crisis. A platform allows them to describe their behavior change related to the situation.

This important survey on our panel provides concrete results on changes in consumer habits, particularly with regard to cosmetics and hygiene products. More than 15,000 men and women between the age of 18 and 80 living across France responded.

 

The results confirm new consumer trends and the winning products.

30% of women surveyed say they no longer use complexion makeup or lipstick, even if they were attached to it.
They believe that make-up for the complexion and lips becomes useless for different reasons (wearing the mask, outfit, teleworking, not necessary despite the lost pleasure, no more outings, etc.) and prioritize cleaning, hydration of their skin, its protection and comfort. They also pay particular attention to eye make-up (more intense and sophisticated).
Women use more facial and eye cares, cleansers/make-up removers and face masks with a slight increase in Organic products.
Women who paid little attention to deep cleansing of their skin are becoming an interesting target for evaluating products of this type (cleansers, masks, scrubs and nourishing products…).
Regular use of body products, hair products and perfumes is also on the rise.

We can also confirm the impact of the Covid crisis on the skin condition of consumers. 36% of the panelists thus declare having tired features / dull complexion. 20% of panelists say they have irritated, more reactive skin, since the onset of the virus. 67% of the panelists declare being stressed by the situation. 58% have sleep problems.

Our survey also allowed us to know the mask-wearing habits (type, average duration, occasions, etc.). While a large majority of people report using surgical masks (82%), 68% also use fabric masks.
Wearing a mask causes discomfort for 76% of the panel: 45% have a sensation of skin that breathes poorly and 39% report abundant sweating. 25% have acne breakouts / pimples.
We were thus able to set up studies with real-time online questionnaires measuring the efficacy, tolerance and long-lasting of products with the wearing of the mask.

These circumstances have disrupted consumer habits and well-being.
Their purchasing choices in recent months is more thoughtful than spontaneous and the panelists are convinced that the “after Covid” will be different.
Faced with this situation, consumption and purchasing habits will change further.

We remain at your disposal to adapt our tests to your projects in 2021!

 

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CONTACT

+33(0)1 30 79 92 50

www.syres.fr

4 rue de Gally

78450 CHAVENAY

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