What American Consumers’ Beauty Routines Look Like Today via BeautyIndependant

21 September 2021

After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of daily cases—is leading to a patchwork of responses from governments and businesses, some of which are enacting precautionary measures such as indoor masking and office opening delays, while others are moving ahead with plans to return to a semblance of normalcy.

Amid the uncertainty, we asked eight consumers of various ages with jobs across different industries about how the pandemic has changed their beauty routines—and the changes they will keep going forward.

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Published by Natasha Marsh on August 6, 2021

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