Why Antibacterial Will Become a New Standard for Beauty, via BeautyMatter

23 February 2021

Bacteria and beauty have been closely intertwined. From acne treatment to the recent rise in microbiome facial care (a market set to be worth $2.97bn by 2030), the dynamic between the two has been either one of rapid destruction or growth promotion. Mother Dirt’s AO+ Mist landed somewhere between the two, using an ammonia-oxidizing bacteria, which converts ammonia and urea into nitrite and nitric oxide, to battle acne-causing germs.

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Published by Carla Seipp on February 8th, 2021

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